Role:

Digital Marketing & Design Intern

Timeline:

Summer 2023

Skills:

UX Design

E-Commerce

Search Engine Optimization

Web Content Creation

To communicate my value proposition on my homepage, I first added a shortened version to my hero image.


Then, I added a brand voice related “hook” in the form of an HTML heading.


The body of the HTML was used to better introduce Nöz as a brand.

Be bold, be conscious, wear Nöz.

Nöz is a fabricated reef-safe, vegan, & colorful sunscreen brand.


Following brand guidelines:


  • I crafted a Shopify page for Nöz

  • Wrote a value proposition & body copy

  • Conducted SEO keyword research & integrated top keywords

  • Optimized the site metadata for Google

Project Overview:

Design Objectives:

Visit Nöz Website

Google Optimization:

In my design and copy, I focused on

how Nöz's unique colors allow users

to express their individuality.


I also focused on Nöz's sustainable

and environmentally friendly products.


I focused on both these aspects to

best appeal to the target customer.

Using Google Trends, I conducted keyword research to determine the best keywords for SEO.


Then, I took these keywords and integrated them into the site's metadata.

Buy Reef Safe, Colorful, Zinc Sunscreen for Your Nose

© 2024 by Carlee Markle

Please visit the Nöz website to see these creative choices in action!